Screenplay Marketing
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Screenplay Marketing

This is a brief list list on what a screen writer should consider when they are trying to sell their screenplay to a production company.

Screen writers need to know how to market and what to market to production companies.  

Here is a helpful "checklist" for those writing a screenplay intended to be sold on the commercial market.

  1. Know what the genre is that the production company or companies are currently looking for.  (Tip: this is a double-edged sword, because every other screen writer is also looking at what is currently selling, then submitting their works, either unsolicited or through and agent, to the same production companies.)
  2. Once the genre is known, focus on the main elements of the particular genre.  What is the story, what is the motivation of the Antagonist and the protagonists, and lastly, this is important,  what is the color or flavor that draws the eye of the reader to your piece.  In other words, what makes your script stand out from the hundreds of others that are submitted.
  3.  Know the story and remember who you are submitting it to.  Is the production company known for big budget, large special effects, is it a low budget, shoot on the run company, or somewhere in between?  Don't change the story, but gear the story towards those that are going to buy it.   Is there an action sequence that require a lot of explosions and a full army assault using a squadron of helicopters or can the story achieve the same effect through scene innuendo and dialogue?
  4. All screenwriters should know the following:  THE SCREENPLAY IS NEVER COMPLETE, REWRITE IS NEVER DONE UNTIL THE FINAL POST IS!    Knowing that, keep the story and dialogues simple, because they will change often. 
  5. Learn the story in a one sentence pitch.  Example;  "It's an Action Film about a few Heroes that fight a horde evil Villains to save a hapless village from annihilation."  This is sometimes called the "Elevator pitch."   The writer imagines that a producer is in an elevator and has to pitch the story before the elevator doors open and the producer leaves.
  6. Never write clever dialogue, write a smart screenplay.  There is an adage: "The story sells what the dialogue tells."  Save the Complex for a novel, keep the script simple.
  7. Remember, while all scriptwriting rules can be broken, the most screenplays sold to production companies are simple and conventional. 

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Great piece, relates well to my line of production work, http://dannyhauger.com/

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